The Best AdSense Tip Of Them All

A few days ago I published an article entitled, "AdSense Publishes Implementation Tips", which basically said that the tips AdSense keeps publishing on their blog are just the same old tips that publishers already know about.

So what is the best tip for improving the revenue on AdSense?

Well, it's getting an audience that is desperate to find what they want.

If people are wanting something that is difficult to find, and you can develop a website that is dedicated to showing them where it is, then you'll have an audience ready to click on a link to get it.

I think the reason why so many publishers complain about poor AdSense performance is because they started out backwards. That is, they started with a subject that they personally enjoy, built a website for it, and then decided to monetize it with AdSense. That is, they are trying to adapt AdSense to their existing audience.

You have to start the other way around, find an audience that is ready and willing to click on some ads, build a site designed to attract that audience, and then put AdSense on it.

Finding such an audience starts with a lot of research. You have to study the marketplace to find niches where advertisers spends tons of money and compete fiercely with each other. Then figure out what it is in that niche that consumers are desperate for.

For example, if the niche is about real estate, and homeowners are desperate to sell homes that have been on the market for a year or more, then you have to focus on the subject of "How to Sell Your Home Quickly", and build a website that focuses only on that question.

Don't branch out and start covering other topics relating to real estate. All you'll do is drive away your key audience, and create a more watered down audience.

The more narrow the topic, the more refined your audience, but the more likely they will click on your ads.

AdSense Publishes Implementation Tips

The folks at AdSense posted an article on the Official AdSense Blog entitled, "Improve Your AdSense Implementation for the Holidays"...

Of course I hate to be the complainer when it comes to AdSense publishing tips to improve performance, because I'm always eager to get more tips. But why is it that when AdSense publishes tips, they're always the same old tips everyone already knows about?

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.

As a general rule of thumb, wider ad units perform better because they:

  • Are easier for users to read and interact with

  • Allow more ads to be displayed within a unit

  • Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

  • Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.

  • Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.

  • Use link units to monetize the smaller areas on your site.

  • Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

By this time, I don't think there are any BIG tips that aren't already well-known by everyone.

Which reinforces my philosophy in that these tips don't really have much effect. What has effect is identifying strong topics/keywords that attract the right audiences. That is, some demographics just don't click on ads. You need to find a subject to write about that draws in people who are desperate, or at least willing, click on ads to find what they want.

That's the biggest AdSense tip.
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