AdSense Publishes Implementation Tips

The folks at AdSense posted an article on the Official AdSense Blog entitled, "Improve Your AdSense Implementation for the Holidays"...

Of course I hate to be the complainer when it comes to AdSense publishing tips to improve performance, because I'm always eager to get more tips. But why is it that when AdSense publishes tips, they're always the same old tips everyone already knows about?

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.

As a general rule of thumb, wider ad units perform better because they:

  • Are easier for users to read and interact with

  • Allow more ads to be displayed within a unit

  • Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

  • Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.

  • Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.

  • Use link units to monetize the smaller areas on your site.

  • Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

By this time, I don't think there are any BIG tips that aren't already well-known by everyone.

Which reinforces my philosophy in that these tips don't really have much effect. What has effect is identifying strong topics/keywords that attract the right audiences. That is, some demographics just don't click on ads. You need to find a subject to write about that draws in people who are desperate, or at least willing, click on ads to find what they want.

That's the biggest AdSense tip.


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