AdSense for Domains allows you to associate up to four keywords with your domain name...
So, I recently "parked" another domain on AdSense for Domains. I can't tell you which one it is because AdSense's Terms of Service prohibits me from promoting or driving traffic to these domains. But I can tell you that it is related to dogs, with dog owners as the intended audience.
Also keep in mind, that the 99% (or in my case 100%) of the revenue earned with AdSense for Domains comes from the impressions, not the clicks. Read my previous article, "Making Money with AdSense for Domains" for more detail.
Back to this doggie domain name. There are still a lot of inbound links from other websites, and they're driving about 500 referrals a day.
It seems that brand names attract CPM-based revenue, while any other generic keywords attract CPC-based revenue. And because the nature of AdSense for Domains is that visitors never seem to click on ads, you need CPM-based revenue to earn anything.
What will really help is to have a domain with a brand name in it.
And I have one of those, and I'm running it on AdSense for Domains. It's in the subject of genealogy, where one of the largest brands is in the domain name. And sure enough, it's earning a very high CPM rate, and interestingly enough, it's doing that without any associated keywords.
So, it seems that brand names is what drives all the CPM revenue for AdSense for Domains. Either you have to have them in the keywords, or you have them in the domain name.
So, I recently "parked" another domain on AdSense for Domains. I can't tell you which one it is because AdSense's Terms of Service prohibits me from promoting or driving traffic to these domains. But I can tell you that it is related to dogs, with dog owners as the intended audience.
Also keep in mind, that the 99% (or in my case 100%) of the revenue earned with AdSense for Domains comes from the impressions, not the clicks. Read my previous article, "Making Money with AdSense for Domains" for more detail.
Back to this doggie domain name. There are still a lot of inbound links from other websites, and they're driving about 500 referrals a day.
- At first, I didn't associate any keywords with the domain, allowing AdSense for Domains to use its best guess on which ads to display. As a result, after 1,500 impressions, I earned nothing.
- Then I changed the keywords to "dog food", "pet supplies", and "dog toys". These are all types of products, which suggest ads of an e-commerce nature. But yet after another 1,500 impressions, not a single penny was earned.
- I then changed the keywords to "animal rights", "animal welfare", and "pet adoptions", which bring in a more passionate audience, and hopefully ads that would trigger their emotions. But alas, another 1,500 impressions later and no earnings.
- Next I changed the keywords to "puppies", and "puppies for sale". But again, no earnings after 1,500 impressions.
- Finally, I changed the keywords to "petsmart", "petland", and "petco", which are brand names. These are all major pet supply stores. And voila!! After 1,500 impressions, I'm now seeing earnings.
It seems that brand names attract CPM-based revenue, while any other generic keywords attract CPC-based revenue. And because the nature of AdSense for Domains is that visitors never seem to click on ads, you need CPM-based revenue to earn anything.
What will really help is to have a domain with a brand name in it.
And I have one of those, and I'm running it on AdSense for Domains. It's in the subject of genealogy, where one of the largest brands is in the domain name. And sure enough, it's earning a very high CPM rate, and interestingly enough, it's doing that without any associated keywords.
So, it seems that brand names is what drives all the CPM revenue for AdSense for Domains. Either you have to have them in the keywords, or you have them in the domain name.
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