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AdSense Myths: You Need Traffic

Thursday, September 06, 2007

Many blogs focusing on "how to make money online" seem to put too much credit into traffic volume. That is, when they address the question of, "How come I haven't made any money yet?", they seem to point to low traffic as a primary cause.

I found this passage while reading an AdSense blog today...

First of all, try to figure out why you aren't making any money. Of course we all know by now that making money blogging is all about traffic. So, are you getting any traffic? If not, that is the first place to start. You need to concentrate on getting traffic to your blog, first and foremost.
Baloney!

I have a real estate blog, which I hardly ever post new stuff on. The blog gets very little traffic, because for one, I'm not a real estate expert, and two, real estate is such a tough niche to gain a foothold in, and three, I hardly ever post new stuff on it.

But I still get clicks on my AdSense units. And being that's it real estate, those clicks pay off REALLY well. If you measure that out over a month, it hauls in a decent sum.

Obviously, you do need some traffic, because somebody's gotta click those ads. But you don't need lots of traffic. If you can get just a trickle of traffic to your blog, and your blog focuses on a very high-paying niche (like real estate, personal finance, mesothelioma), you're still going to make enough to receive a check each month.

If you're having trouble getting clicks to your AdSense unit, traffic is usually the least of your problems. More often than not, the culprit is AdSense placement, AdSense sizes, and Contexutal relevancy. If you master those three, you can get some clicks on just a handful of visitors.

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